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Tourism - an Introduction

ourism has turned out to be an economic booster contributing to the economic development of many countries over the last few decades. People see holidays as a necessity, and not as luxury in the present scenario. Tourism calls for coordination and cooperation between travel agents, tour operators, and tourists. Tourism has a few major elements − destinations, attractions, sites, accommodation, and all ancillary services. What is Tourism? Tourism involves the activities of people travelling and staying in a place away from their home environment for leisure, business or other purposes. Mathieson and Wall (1982) define tourism as follows − "The temporary movement of people to destinations outside their usual places of work and residence, the activities undertaken during their stay in those destinations, and the facilities created to cater to their needs." Tourism was mainly been traditional in its early form. With the evolution of cultures, economies, and knowledge, tourism too...

Tourism Motivation

Motivation of the tourists stems from the domain of human psychology. It is the satisfaction-forming factor. The factors of motivation can be categorized into two types − Internal Factors of Motivation Internal factors arouse, direct, and integrate a person’s behavior and influence his decisions for travelling. Intrinsic Motivation − For many people, tourism is a way of satisfying their psychological needs such as travelling, performing leisure activities, exploring novelty and capabilities, self-expression and self-assurance, creativity, competition, need for relaxation, and belongingness. The intrinsic motivations pertain to assuring one’s capabilities on different emotional fronts. Intrinsic motivation drives the tourists to opt for tourism for intangible rewards such as fun, assurance, and other emotional needs. The other intrinsic factors of motivation are Attitudes of Tourist − Knowledge of a person, place, or object + Positive or negative feelings about the same. Tour...

Consumer Behavior in Tourism

Consumer behavior is one of the most researched areas in tourism. This studies why a tourist chooses a particular destination and what are the driving factors that influence his decision for travelling. Factors Affecting Tourist Behavior The following factors immensely alter tourist behavior − Geographical Factors − Some physical factors like geographical and climatic conditions, facilities and amenities available at the destination, advertising and marketing conducted by tourism business alter the decision making of the tourists. Social Factors − A few social factors such as a person’s social network, which provide first had information that can alter a person’s decision of visiting or not visiting a particular place. Place of Origin − There can be a broad spectrum of tourist behavior depending upon the place they belong to. North Americans like to follow their own cultural framework. Japanese and Korean tourists like to visit places in groups. Tourism Destination ...

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